Elena Whitfield
Founder & Principal
Oversees every project from initial concept through final walkthrough.
About Us
A design-build studio built for the Westside.
Our Story
Started by people who couldn't find the contractor they wanted to hire.
Westside Custom Remodeling began with a simple frustration: homeowners were choosing between contractors who built well but designed poorly, and designers who drew beautifully but couldn't manage a job site. We built a studio that does both, under one roof, so nothing gets lost in translation.
Today our team works on kitchens, baths, whole-home renovations and accessory dwelling units across Santa Monica, Brentwood, Pacific Palisades and the surrounding Westside — neighborhoods we know block by block, permit office by permit office.
Our Approach
Four principles behind every project.
Design-Led
Every project starts with how a space should feel to live in, not just how it should look in a photo.
Transparent
Itemized proposals and honest timelines, communicated before work begins, not renegotiated mid-project.
Considered Craftsmanship
We'd rather get the details right the first time than move fast and revisit them later.
Communicative
Weekly updates and a single point of contact mean you're never chasing down an answer.
The Team
The people behind your project.
Marcus Ibarra
Design Director
Leads architectural drawings, material selection and space planning.
Sara Park
Construction Manager
Runs day-to-day site operations, scheduling and trade coordination.
Jordan Alvarez
Client Relations Director
Your first call — helps scope, budget and schedule new projects.
Why Homeowners Choose Us
Built on trust, not just finishes.
Licensed & insured general contractor
Design-build, single point of contact
In-house design & architecture team
West LA neighborhood specialists
Start Your Project
Let's talk about your home.
Schedule a consultation and meet the team who will design and build your renovation.
(310) 555-0142